How two 21-year-olds made Rs 20 crore in 2 years selling t-shirts
NIFT students Praween KR and Sindhuja K set up Young Trendz to target fashion-conscious 20-somethings; their bootstrapped brand sold 25,000 units on Flipkart in five days during the 2017 festive sale.
Praween KR (from Bihar) and Sindhuja K (from Hyderabad) were students when the entrepreneurial bug bit. In their seventh semester of the knitwear design bachelor’s course at National Institute of Fashion Technology, Chennai, the duo decided that they wanted to do something of their own, on their own.
It was 2015, and e-commerce was making a lot of noise. The duo decided to go with the flow; they started their own online clothing brand, Young Trendz, in September with an investment of Rs 10 lakh. In two months, they had started selling on online marketplaces like Flipkart, Amazon, Voonik and Paytm, and launched their own e-commerce website.
Their growth was fast. Before the semester ended, they were participating in college events with freebies and providing customised T-shirts under the Young Trendz brand.
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